May 01, 2013
The brand generates serious buzz with a highly targeted campaign.
May 01, 2013
The e-commerce website scrubbed its lists and pumped up its deliverability.
April 01, 2013
J. J. Keller taps IBM to get smart about its online customers.
April 01, 2013
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
March 01, 2013
Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience.
March 01, 2013
The iconic brand lets consumers take the wheel to power its People's Car Project.
February 01, 2013
Office Shoes taps email to boost sales with customer-centric communications.
February 01, 2013
Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers.
January 01, 2013
On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.
January 01, 2013
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
