The brand generates serious buzz with a highly targeted campaign.
The e-commerce website scrubbed its lists and pumped up its deliverability.
J. J. Keller taps IBM to get smart about its online customers.
The barbecue chain shares the secret sauce in its tasty loyalty strategy.
Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience.
The iconic brand lets consumers take the wheel to power its People's Car Project.
Office Shoes taps email to boost sales with customer-centric communications.
Eyeglass lens and sunglasses manufacturer Transitions Optical takes a multichannel approach to educate plan reps and brokers.
On a mission: Northwest Center's integrated awareness campaign challenges stereotypes and breaks down the status quo.
The electronics giant uses search queries to select video topics that aim to engage, educate, entertain, and keep Sony top-of-mind.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.