The Week partners with Windows Media for mobile delivery
Dennis Publishing's The Week newsmagazine has partnered with Windows Mobile to offer its first-ever mobile program.
The program is in response to the growing demand for content on mobile devices such as smartphones, PDAs and other handheld computers.
Subscribers will be able to receive The Week's current issue's best columns on their mobile devices every Thursday afternoon.
Users can also click through to a co-branded WAP site for further content at www.theweekmagazine.com/promo/msft.
The program is promoted in-book through co-branded full-page ads, fractionals and inserts and online through ads on The Week's homepage.
The Week is a news and opinion magazine that scours hundreds of newspapers, magazines and Web sites seeking the most intriguing stories and commentary.