May 30, 2000
The Wedding List Drops First Gift Catalog in U.K.
New York based retail and online wedding gift registry, The Wedding List will launch its first gift catalog in mid-June in the United Kingdom. The catalog will be sent to 25,000 consumers -- mostly women -- there. The first U.S. book was mailed in mid-April to 250,000 consumers. Both digest-sized books offer the same products.
The 22-page catalog is sent to soon-to-be-married couples who have registered with the company, internal lists and rental lists.
AGA Catalog Marketing & Design, New York, designs the print catalog.
The company plans to produce another gift catalog in the fall.