The Weather Channel, RespondTV Team Up for Interactive Ads

Share this article:
The Weather Channel, Atlanta, reached an agreement yesterday with RespondTV, an interactive television advertising company, to allow advertisers to run interactive spots on its 24-hour channel by the second quarter of 2001.


The television station's advertisers now have the ability to add interactive commerce components, track responses and collect targeted leads through interactive advertising.


RespondTV said it will encourage its advertising partners -- which include American Airlines, H&R Block, Ralston Purina, Coca-Cola, Ford and Domino's Pizza -- to place ads on The Weather Channel.


RespondTV, San Francisco, has run e-commerce, couponing, free offers, polling, recipes, subscription services and sweepstakes campaigns.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.