The vertical view

Share this article:
One of my favorite features that I work on each week is our "vertical" features -- in which we focus on trends and DM strategies within a particularly industry sector, everything from healthcare and technology to government and consumer goods. In addition, we highlight three creative DM campaigns (whether it's direct mail, e-mail, a website, or an integrated campaign) in the sector that have seen success.

When I first started as the DMNews features editor back in November, it was tough to source these stories -- it seemed like agencies and marketers didn't know that such a great editorial opportunity was out there. As readers have seen the features, we've gotten a lot more interest. But we're always looking for more!

On that note, I'm currently on the lookout for creative campaigns in the industrial/manufacturing sector for our July 21 issue. If you have anything that you you'd like to toot your horn about, please send it my way!
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Was the Amazon Phone Ahead of Its Time?

Was the Amazon Phone Ahead of Its Time?

Is the future of mobile technology all mobile payments and NFC? Or will marketers ultimately make more use of 3D and augmented reality?

Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the ...

What marketers need to know today about the potential customers of tomorrow.

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.