The Vantage Group Forms New Business Unit

Share this article:
Direct marketing company, The Vantage Group, Brookline, MA, announced the formation of a new business unit for its fundraising and insurance divisions called Vantage Direct Marketing Services. The unit, which will be based in Chestnut Hill, MA, is going to offer affinity not-for-profit organizations with product-induced fundraising programs.


According to Vantage, the new direction of the company will provide fundraising campaign management, and direct response agency services. It said the services will include turn-key approaches such as strategic and creative design, and full production and analysis of the fundraising program results.


Lynn Edmonds, executive vice president and general manager at Vantage, who will be heading up the new division said the change in the division's name is intended to reflect the expanded services it will be providing outside the scope of traditional fundraising programs.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US