The Vantage Group Forms New Business Unit

Share this article:
Direct marketing company, The Vantage Group, Brookline, MA, announced the formation of a new business unit for its fundraising and insurance divisions called Vantage Direct Marketing Services. The unit, which will be based in Chestnut Hill, MA, is going to offer affinity not-for-profit organizations with product-induced fundraising programs.


According to Vantage, the new direction of the company will provide fundraising campaign management, and direct response agency services. It said the services will include turn-key approaches such as strategic and creative design, and full production and analysis of the fundraising program results.


Lynn Edmonds, executive vice president and general manager at Vantage, who will be heading up the new division said the change in the division's name is intended to reflect the expanded services it will be providing outside the scope of traditional fundraising programs.
Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.