Mailers haveáspent many months preparing for the August 1 deadline for CASS (Coding Accuracy Support System) Cycle L implementation and the accompanying Delivery Point Validation (DPV) requirements. For some businesses, incorporating DPV in order to be CASS-certified and receive automation discounts has been a burden. However, forward-looking companies see the introduction of DPV as an effective way to gain visibility of bad addresses, tighten business practices, minimize mailing costs, and allow for more efficient targeting of customers and prospects.