The Tweet Beat: Marketo and Acxiom Shake Hands

Share this article:

Real-time marketing is powered by real-time insight. To give itself a leg-up in the customer engagement game, marketing automation giant Marketo announced a partnership with data aggregator Acxiom at Marketo's Marketing Nation Summit in San Francisco earlier this week.

In addition to the strategic partnership with Acxiom—with the aim of using Acxiom data to provide customers with more personalized communications—Marketo also announced the release of a new customer engagement platform designed to provide, in the perhaps somewhat bombastic words of Marketo president and CEO Phil Fernandez, “the holy grail of marketing.” According to Marketo, the new platform will include real-time personalization capabilities, an integrated “marketing calendar” function to help with planning, and enhanced SEO tools.

(I wonder what Rockefeller will have to say about all of this.)

Here's what's been buzzing on Twitter about the Marketing/Acxiom alliance:

Some brands are even getting in on the action already:

Of course, not everyone was jazzed about the partnership:

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.