The Tweet Beat: Marketing Heartbleed

Share this article:
Has Heartbleed been exploited for marketing purposes?
Has Heartbleed been exploited for marketing purposes?

The entire world's been bugging out over Heartbleed—what it means to brands, to personal security, to the Internet at large. But now that it appears most companies are taking steps to deal with the OpenSSL flaw (affected sites, including Dropbox, Gmail, Facebook, Tumblr, Yahoo, and YouTube, have all released patches), and everyone's become used to the idea that the Internet has had a massive security hole for the last two years that no one seemed to know about—the discussion has shifted a bit.

Yesterday TechCrunch called Heartbleed: “The first security bug with a cool logo”—a cynical sentiment echoing around the Internet right now. Not only could you download the Heartbleed logo right from the Heartbleed website, Codenomicon, the Finnish company that first discovered and brought attention to the flaw, has been called out for capitalizing on all the brouhaha. And brands have also gotten in on the action. Hey, Heartbleed is hot right now.

Here's the buzz:

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Privacy

Internet of Things Privacy Working Group Begins Forming

Internet of Things Privacy Working Group Begins Forming

Individuals with expertise in Web privacy issues are being sought to begin meetings this summer.

Amended Privacy Act Could Be a Boon to Consumer Trust

Amended Privacy Act Could Be a Boon to ...

A majority of House members now support amendments to ECPA that would limit government access to customer data.

App of the Week: TRUSTe

App of the Week: TRUSTe

Mobile consumers can now take better control of their privacy preferences.