The Tweet Beat: Marketing Heartbleed
Has Heartbleed been exploited for marketing purposes?
The entire world's been bugging out over Heartbleed—what it means to brands, to personal security, to the Internet at large. But now that it appears most companies are taking steps to deal with the OpenSSL flaw (affected sites, including Dropbox, Gmail, Facebook, Tumblr, Yahoo, and YouTube, have all released patches), and everyone's become used to the idea that the Internet has had a massive security hole for the last two years that no one seemed to know about—the discussion has shifted a bit.
Yesterday TechCrunch called Heartbleed: “The first security bug with a cool logo”—a cynical sentiment echoing around the Internet right now. Not only could you download the Heartbleed logo right from the Heartbleed website, Codenomicon, the Finnish company that first discovered and brought attention to the flaw, has been called out for capitalizing on all the brouhaha. And brands have also gotten in on the action. Hey, Heartbleed is hot right now.
Here's the buzz:
Heartbleed sucks but that name and logo are pretty cool. What marketing firm did they use?— Matt Kristek? (@ScubaHey) April 11, 2014
If the security departments of tech companies got on this Heartbleed thing as fast as the marketing departments have then we should be fine.— forgottentowel™ (@forgottentowel) April 11, 2014
Yay the heartbleed themed marketing pieces have begun!— keith (@6nak6) April 11, 2014
The new badge of honor: "We were not affected by Heartbleed". Marketing guys, go crazy..— Chris Kaknevicius (@edwolb) April 11, 2014
Jeez, companies are using heartbleed as an excuse to send marketing mail.(Spam) Blah blah wasn't affected by heartbeat - buy some crap! BLEH— skullaria (@skullaria) April 11, 2014
Waiting for the announcement that Heartbleed was just a brilliant marketing campaign by Yahoo.— Shibli (@PieceOfShib) April 11, 2014