The top five Jeremy Lin/Volvo TV ad taglines

Share this article:
Juan Martinez, senior editor, Direct Marketing News
Juan Martinez, senior editor, Direct Marketing News

Let me preface the following post by emphasizing my love for the Knicks and my desire to see Jeremy Lin succeed. That being said:

What the heck was Volvo thinking? After a longstanding sponsorship of the amazing, cool, hip Twilight Saga (yes, sarcasm detected), Volvo announced that it had signed Knicks starting point guard Jeremy Lin to a two-year endorsement deal. By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes. After all, Linsanity is dead, the Knicks are on life support and Lin's ceiling is slightly lower than my maximum vertical jump. This deal should have been signed last month or not at all. But since Volvo decided to pull the trigger, why not have some fun with it…

The top five Jeremy Lin/Volvo taglines:

5) Volvo: Helping you drive right and right only

4) Volvo: Drive into traffic with reckless abandon

3) Volvo: Watch Carmelo Anthony drive one out of town

2) Volvo: The official automobile of the NBA's Developmental League

1) Volvo: The safest pick (when Baron Davis and Mike Bibby are your only other options)

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...