The top five Jeremy Lin/Volvo TV ad taglines

Share this article:
Juan Martinez, senior editor, Direct Marketing News
Juan Martinez, senior editor, Direct Marketing News

Let me preface the following post by emphasizing my love for the Knicks and my desire to see Jeremy Lin succeed. That being said:

What the heck was Volvo thinking? After a longstanding sponsorship of the amazing, cool, hip Twilight Saga (yes, sarcasm detected), Volvo announced that it had signed Knicks starting point guard Jeremy Lin to a two-year endorsement deal. By entering into this agreement the automaker essentially signed a player who is past his prime (a prime that lasted only two weeks, mind you) and set itself up for more than 700 days worth of tagline jokes. After all, Linsanity is dead, the Knicks are on life support and Lin's ceiling is slightly lower than my maximum vertical jump. This deal should have been signed last month or not at all. But since Volvo decided to pull the trigger, why not have some fun with it…

The top five Jeremy Lin/Volvo taglines:

5) Volvo: Helping you drive right and right only

4) Volvo: Drive into traffic with reckless abandon

3) Volvo: Watch Carmelo Anthony drive one out of town

2) Volvo: The official automobile of the NBA's Developmental League

1) Volvo: The safest pick (when Baron Davis and Mike Bibby are your only other options)

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.

In Music Marketing, It Pays to Be Bold

In Music Marketing, It Pays to Be Bold

Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.