The Tide of Offshore Call Center Bills

Share this article:
Telemarketers once more are drawing attention on the front pages of the nation's newspapers, though the topic now is outsourcing. The stakes have been raised as each major presidential candidate has weighed in on the issue.


In a recent speech, Sen. John Kerry said that "if a company is torn between creating jobs here or overseas, we now have a tax code that tells you to go overseas. That's crazy. And if I am president, it will end." Alternatively, President Bush takes the stance in his 2004 Economic Report that "when a good or service is produced more cheaply abroad, it makes more sense to import it than to make or provide it domestically."


Such competing views make it clear that offshore outsourcing will be a hot-button issue in this election. Congress is debating several pieces of legislation regarding offshore outsourcing. The federal bills do not specifically address the use of offshore call centers. Instead, these bills prohibit the performance of federal contracts outside the United States, restrict federal funding based on the use of foreign employees and create tax disincentives for using foreign employees.


Not all congressmen support these measures. Sen. Orrin Hatch, R-UT, recently said: "Sometimes I think we don't think it through when we do these broad, over-sweeping things like preventing government outsourcing. I think we should be wary of retaliation against U.S. companies who get awarded foreign government contracts."


Though none of the bills has become law, businesses relying on federal funds should track their progress.


State legislation tends to be directed at the practices of businesses outsourcing their call center sources overseas. These proposed restrictions generally fit into four categories: right-to-know requirements, rerouting requirements, prohibitions against sending certain personal information to a foreign country and prohibitions against state government contracts with vendors who use offshore call centers.


Right-to-know laws. State legislators appear most concerned with consumers' right to know the location of the person with whom they are speaking when placing or receiving a call to or from a business.


Bills that require telemarketers to disclose their physical location are the most prevalent. Some states require that these disclosures be made at the start of the call, though a majority of the legislation requires that they be made only upon the customer's request. Other state and federal laws likely require a truthful, non-deceptive response to a consumer inquiry, so requiring a location disclosure upon request is likely redundant.


Common requirements mandate the disclosure of: the city, state and country where the customer services employee is located; the name or registered alias of the customer services employee; and the name of the employer of the customer services employee.


Many existing laws require disclosure of the "true" name of agents during outbound calls. This requirement has been difficult to meet for some international businesses whose employees might not have names that are easy to use in the United States.


Rerouting. The second restriction such legislation aims to impose is that, upon a customer's request, a telephone call to a call center in a foreign country must be rerouted to a call center in the United States. Illinois, Missouri and Washington have the rerouting requirement in their legislation.


Another common provision is the right to speak to a qualified employee of the company or government agency that the consumer is doing business with. However, the legislation fails to define "qualified employee." Arizona, Missouri, Tennessee, Vermont and West Virginia have this type of requirement in their bills.


Transmission of personal financial information. Another target of the legislation is the sending of certain personal financial information to a foreign country. Several states propose to prohibit sending consumer financial, credit or identifying information to any foreign country without the customer's express written permission.


This information includes Social Security numbers, driver's license numbers, checking account numbers, savings account numbers, credit card numbers, debit card numbers, personal identification codes, electronic identification numbers, digital signatures, any information that can be used to access a person's financial resources, biometric data and fingerprints.


States that have proposed restrictions on sending certain information to a foreign country include Arizona, California, Connecticut, Hawaii, Kansas, Minnesota, Missouri, North Carolina, Tennessee and West Virginia.


Government contracts with offshore businesses. The final significant area is government contracts with vendors who employ offshore employees. These provisions would prohibit state entities from contracting for call center services with any vendor that provides services not performed by individuals in the United States. Vendors bidding on government contracts would have to certify that only employees working in the U.S. would perform the contracted-for services.


The following states have proposed prohibitions against contracting with vendors using offshore employees: California, Connecticut, Hawaii, Kansas, Minnesota, North Carolina, South Carolina, Vermont and West Virginia.


It is unlikely that most of these bills will become law. However, any business risks a great deal if it ignores any instance when more than 20 states consider similar legislation. n


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.