Direct Line Blog

The Street backs social startups in $250M fund

Share this article:
Venture capital firm Kleiner Perkins Caufield & Byers revealed its new $250 million fund devised to invest in social applications and companies in the appropriate setting of Facebook's Palo Alto, CA, offices. KPCB already invests in a number of socially-minded startups, including the popular Flipboard iPad app.

"The sFund will provide financing, counsel, and relationship capital for a new generation of entrepreneurs to deliver on the promise of the social web," the firm said.

Interestingly, other companies that have found their success online and through the social Web, including Facebook, Amazon.com and Zynga Gaming Network, have partnered with KPCB to offer support to entities selected to receive funding from the new sFund.

VentureWire, a Dow Jones enterprise, reports

After seeing rapid returns from its fund devoted to iPhone applications, Kleiner Perkins Caufield & Byers is spreading its reach even more and taking on the entire social web with another targeted tech fund.

Interestingly, Kleiner is putting on a big social-media push despite - or maybe because of - having missed out on the two biggest social-media phenomena of this era, Facebook and Twitter Inc. Kleiner is an investor in Zynga, a social-gaming maker, having invested in a $29 million round in July 2008.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.