The State of Marketing Data

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The term Big Data is everywhere these days, and marketers are frequently promised transformative results through its utilization.

But, what exactly is Big Data? Bruce Biegel, senior managing director at Winterberry Group, discusses the components of Big Data, and explains the state of the marketing data industry today. He also addresses the critical questions and challenges that marketers need to consider in creating and implementing a comprehensive Big Data strategy.

Part 2The Proliferation of Data Use Cases

Part 3: The Complexity of Systems and Platforms

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.

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