The Sportsman's Guide launches mobile apps, e-commerce site

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Multichannel retailer The Sportsman's Guide has launched iPhone and iPad applications, as well as a mobile e-commerce site. The sporting goods brand, part of Redcats USA, will give customers access to 27,000 hunting and outdoors items through these mobile tools.

Both applications allow consumers to visit the cataloger's website using their iPhone or iPad, to search for products, and to purchase. The apps automatically update as products and prices are introduced to the site.

Additionally, the iPad application will allow clients to flip through issues of The Sportsman's Guide's four separate catalogs: the monthly main catalog, hunting catalog, shooters catalog and the military surplus catalog.

While mobile shopping has become increasingly popular in many industries, the apps may be more valuable to the type of consumer that The Sportsman's Guide is targeting.

“Our customers are outdoor enthusiasts and are on the go. Mobile enables a convenient solution for their lifestyle, and a rapidly growing segment of our customers are already accessing our website through their mobile device,” said Jay Berlin, CEO of The Sportsman's Guide. “Making our brand more accessible to new customers by offering a mobile solution is also a benefit.”

These mobile initiatives are the latest in The Sportsman's Guide's digital efforts, which have also included significant social media marketing. The company has almost 6.4 million YouTube views, and more than 29,000 Facebook fans.

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