Direct Line Blog

The Salvation Army uses charity’s name without permission

Share this article:
An article in Vermont newspaper Brattleboro Reformer reports that local residents have been receiving direct mail fundraising solicitations from The Salvation Army bearing the name of a local charity, Guilford Cares. The charity, however, reportedly says it never gave The Salvation Army permission to use its name.

The matter was brought to light when a local resident who had received a the direct mail from The Salvation Army decided to deliver her donation in person to Guilford Cares. The Vermont Attorney General’s office is reportedly looking into the case while The Salvation Army is claiming that it didn’t know there was a charity with this name and that the mistake was an honest one.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

It Ain't Easy Being a Green Marketer

It Ain't Easy Being a Green Marketer

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.

Relevance Is the "Sole" of Finish Line's Remarketing

Relevance Is the "Sole" of Finish Line's Remarketing

How the athletic footwear retailer applied its email remarketing tactics to Facebook.