The Proliferation of Data Use Cases

Share this article:

Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity, including targeting, generating insights, attribution, and optimization. Biegel offers prescriptive commentary on prioritizing the use cases and how marketing organizations can leverage them to drive value.

Learn more about these digital data use cases in Winterberry Group's “From Information to Audiences: The Emerging Marketing Data Use Cases.”

Part 1: The State of Marketing Data

Part 3: The Complexity of Systems and Platforms

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.