The Proliferation of Data Use Cases

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Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity, including targeting, generating insights, attribution, and optimization. Biegel offers prescriptive commentary on prioritizing the use cases and how marketing organizations can leverage them to drive value.

Learn more about these digital data use cases in Winterberry Group's “From Information to Audiences: The Emerging Marketing Data Use Cases.”

Part 1: The State of Marketing Data

Part 3: The Complexity of Systems and Platforms

  As Winterberry Group's senior managing director, Bruce Biegel leads the firm's consulting practice and establishes its strategic and operational agenda.
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