The power of cute

Share this article:
A recent New York Times article championed the growing number of adorable animal picture Web sites as a burgeoning empire that's driving eyes and product sales off- and online.

The idea that the cute and cuddly sells is nothing new to direct marketers - in fact DMNews contributor Evan Bloom summed it up nicely in a June Direct Choice. He critiques a puppy adorned post card from the Society for Marketing Professional Services.

Choosing the right image often makes or breaks a campaign in the eyes of the consumer - the difference between identifying oneself within the target audience and being drawn in or losing interest can be an immediate first impression.

If you'd like your own chance to share a first impression of a recent campaign or marketing promotion, submit a Direct Choice idea to Bryan Yurcan. Kitten pictures are appreciated, but not required.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »