The Parent Company reviewing strategic alternatives for non-core assets

Share this article:

The Parent Company has engaged Oppenheimer & Co. to conduct a strategic and financial review and evaluate unsolicited inquiries from third parties interested in certain non-core assets of the company.

“It is our intention to continue to pursue our goal of optimizing our efficient e-commerce and e-content business model,” said Todd Edebohls, the recently appointed chairman of the board at The Parent Company, in a statement. “We believe a commitment to these operating principles will enable The Parent Company to accelerate growth in our primary businesses.” Edebohls was formerly director of business development and sales at Amazon.com.

The Parent Company operates a toy business that includes the eToys.com Web site and catalogs as well as toy merchandising and fulfillment relationships with other retailers. It also includes the My Twinn personalized dolls brand. Its baby business includes BabyUniverse.com and DreamtimeBaby.com. PoshTots.com and PoshLiving.com offer luxury baby apparel and furnishings. On the content side, there's BabyTV.com, PoshCravings.com and ePregnancy.com for expectant parents.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.