The Parent Company reviewing strategic alternatives for non-core assets

Share this article:

The Parent Company has engaged Oppenheimer & Co. to conduct a strategic and financial review and evaluate unsolicited inquiries from third parties interested in certain non-core assets of the company.

“It is our intention to continue to pursue our goal of optimizing our efficient e-commerce and e-content business model,” said Todd Edebohls, the recently appointed chairman of the board at The Parent Company, in a statement. “We believe a commitment to these operating principles will enable The Parent Company to accelerate growth in our primary businesses.” Edebohls was formerly director of business development and sales at Amazon.com.

The Parent Company operates a toy business that includes the eToys.com Web site and catalogs as well as toy merchandising and fulfillment relationships with other retailers. It also includes the My Twinn personalized dolls brand. Its baby business includes BabyUniverse.com and DreamtimeBaby.com. PoshTots.com and PoshLiving.com offer luxury baby apparel and furnishings. On the content side, there's BabyTV.com, PoshCravings.com and ePregnancy.com for expectant parents.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.