The OTA brings on new board members, releases new guidelines

Share this article:

The Online Trust Alliance (OTA) is expanding its board of directors to address growing concerns around online security and privacy in e-commerce and online banking.

New board members include David Daniels, VP at Forrester Research, Dianna Koltz, director of best practices at Adperio, David Lewis, CMO at Message Systems, Fran Maier, CEO of TRUSTe and Sal Tripi, senior director of operations and compliance at Publishers Clearing House. These new board members join the existing team which includes: Erik Johnson, EVP of Bank of America, Manish Goel the CEO of BoxSentry, Charles Stiles from of Goodmail Systems, Tom Bartel of Return Path, as well as Pablo Stern of Symantec and Howard Schmidt. 

Together the new group has helped to establish the new 2009 OTA Online Principles and Guidelines. These guidelines will continue to be updated in the coming months.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.