The New England Patriots ready new mobile Web site

Share this article:
The New England Patriots ready new mobile Web site
The New England Patriots ready new mobile Web site

The NFL'S New England Patriots are gearing up for football season with a new mobile Web site, created with mobile network Quattro Wireless.

The site, at patriots.mobi, is similar to the Patriots' regular Web site. “The idea was to take the best of their online con­tent and bring it to the mobile world,” said Lars Albright, VP of business development at Quattro Wireless.

The site features some exclusive content. “Patriots Now” videos are weekly one- to two-minute clips of the latest team news. It also has an instant in-game tracker, with real-time score updates, that allows users to follow games in progress; rosters; schedules; podcasts; Patriots ProShop information; game reports; and photos.

“More and more people are accessing the mobile Web to access information and sports fans are very active on the site,” Albright said. “That is something that the Patriots embraced.”

In addition to offering consumers another portal for interacting with the brand, the new site offers benefits to the Patriots from an ad revenue standpoint, as the site will serve ads through the Quattro Wireless network. Quattro will manage the site's ad sales.

In September, a campaign will launch to promote the new site, but Albright said it is too early to discuss any details of the campaign.

Quattro Wireless also powers the NFL's mobile site, to which the new Patriots site links. It is working to incorporate content from the NFL site to run on the Patriots site and reformat Gamecenter information, which consists of detailed live game stats.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.