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E-mail marketing is alive and well, but the batch-and-blast e-mail approach is on life support. More than ever, consumers are being bombarded with an explosive volume of messages and new channels such as Twitter, while attention spans are growing shorter. Consumers are also smarter and expect more from brands and their marketing efforts. This new paradigm now demands that e-mail marketers take their programs to a more sophisticated level, or risk customer apathy and loss of market share to smarter competitors.
This webinar will show good and bad e-mail program examples and outline a number of steps that e-mail marketers can take to greatly improve subscriber engagement and ROI. Areas that will be covered include welcome e-mail programs, incorporating personality, making your content more shareworthy, capturing and using customer data, preference centers, reactivation tactics and much more.
Featured Speaker
Loren McDonald, Vice President of Industry Relations, Silverpop
Moderator
Cara Wood, editor-in-chief, DMNews
Sponsored by
Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into raving fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.
Companies rely on the Silverpop Engage platform to create and manage multi-channel marketing campaigns that reach millions of individuals—one at a time—enhancing lifetime customer value and brand loyalty. Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns…from first click to lifetime customer.