Direct Line Blog

The new 'Direct Marketing News' has arrived

Share this article:

If you take a look around the website today you'll see all of the great content from the new Direct Marketing News (DMN). We hope it's a more engaging, more lively and more informative site for the direct marketing industry that we've covered for 30 years through all of its transformations. For example, check out the diverse types of campaigns direct marketers are producing in The Work section.

The reengineered monthly print edition will be arriving in subscribers' mailboxes shortly as well. It includes an exclusive DMN cover shot of Bluefly's CMO, Brad Matson, a veteran of the direct marketing industry; an in-depth feature on the behavioral targeting-privacy debate by Ira Teinowitz who has reported on the advertising community's intersection with Washington for a number of years; as well as other features covering the technology industry, InterContinental Hotels Group and Marriott; and a number of high-level opinions from thought leaders, such as AT&T's Maria Mandel, PepsiCo's Bonin Bough and Ensemble's Scott Donaton.

Read what our editor, Carol Krol, has to say about these brand and industry changes here. We welcome your feedback.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

4 Ways to Make 140 Characters Count

4 Ways to Make 140 Characters Count

Here's how to market a brand successfully in a Twitter bio.

It Ain't Easy Being a Green Marketer

It Ain't Easy Being a Green Marketer

If brands are going to talk the green talk, they need to be prepared to walk the green walk. This and other Earth Day-related musings.

Relevance Is the "Sole" of Finish Line's Remarketing

Relevance Is the "Sole" of Finish Line's Remarketing

How the athletic footwear retailer applied its email remarketing tactics to Facebook.