The new 'Direct Marketing News' has arrived

Share this article:

If you take a look around the website today you'll see all of the great content from the new Direct Marketing News (DMN). We hope it's a more engaging, more lively and more informative site for the direct marketing industry that we've covered for 30 years through all of its transformations. For example, check out the diverse types of campaigns direct marketers are producing in The Work section.

The reengineered monthly print edition will be arriving in subscribers' mailboxes shortly as well. It includes an exclusive DMN cover shot of Bluefly's CMO, Brad Matson, a veteran of the direct marketing industry; an in-depth feature on the behavioral targeting-privacy debate by Ira Teinowitz who has reported on the advertising community's intersection with Washington for a number of years; as well as other features covering the technology industry, InterContinental Hotels Group and Marriott; and a number of high-level opinions from thought leaders, such as AT&T's Maria Mandel, PepsiCo's Bonin Bough and Ensemble's Scott Donaton.

Read what our editor, Carol Krol, has to say about these brand and industry changes here. We welcome your feedback.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.