The New Content Marketer - How PUMA Increased Customer Engagement on Every Screen

Share this article:

Couldn't attend live?
CLICK HERE to register and view this webcast for free on demand.


Wednesday, May 8, 2013
1:00 - 2:00 p.m. EDT

During the 2012 London Olympics, PUMA sprinter Usain Bolt had a legendary performance in the 100 and 200 meter races. It was the sort of performance that inspires people to reach new heights themselves, and that begs to be watched and re-watched. PUMA teamed with Brightcove to build an engaging brand environment with amazing video content and live events timed specifically around Bolt's epic sprints. Join Brightcove to learn how they created measurable content across multiple screens that broke through all the other marketing noise associated with the Olympics.

This informational webinar is a must for digital and brand marketers that want to reach customers on every screen. Offering multiple ways for customers to engage with a brand is a critical piece of the new content marketing mix and online video is a crucial tool that gives digital and brand marketers a way to attract and sustain customer attention. If integrated content marketing and video is on your mind in 2013, this is a webinar you don't want to miss.

Featured Speaker:

 

Steve Rotter, SVP Global Marketing, Brightcove

For over 20 years Steve Rotter has been helping organizations drive business innovation with technology. Currently, Steve is the SVP of Global Marketing at Brightcove, the leading cloud content services company. Prior to joining Brightcove, Steve was the Director of Product Marketing at Adobe Systems, co-founder and VP of Marketing for Q-Link Technologies, and co-founder and President of Paradigm Research. Steve received his MBA from Northwestern University's Kellogg Graduate School of Management and volunteers on the advisory boards for several non-profit organizations including World Vision and A Childs Right.

Share this article:
close

Next Article in Webcasts

Follow us on Twitter @dmnews

Jobs

Latest Jobs:

More in Webcasts

They Finally Bought Something, Now What Do I Do?

They Finally Bought Something, Now What Do I ...

Jodi Wearn will discuss post-purchase communications strategies designed to turn first time buyers into repeat customers and repeat customer into loyal fans.

Why Traditional Call Tracking Is No Longer Enough

Why Traditional Call Tracking Is No Longer Enough

In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not ...

Best Practices for Content Marketing Webinars

Best Practices for Content Marketing Webinars

Do you have a content marketing strategy for your business? Are public webinars a part of that strategy? Join this online session to learn best practices from Ken Molay, president ...