The New Content Marketer - How PUMA Increased Customer Engagement on Every Screen
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1:00 - 2:00 p.m. EDT
During the 2012 London Olympics, PUMA sprinter Usain Bolt had a legendary performance in the 100 and 200 meter races. It was the sort of performance that inspires people to reach new heights themselves, and that begs to be watched and re-watched. PUMA teamed with Brightcove to build an engaging brand environment with amazing video content and live events timed specifically around Bolt's epic sprints. Join Brightcove to learn how they created measurable content across multiple screens that broke through all the other marketing noise associated with the Olympics.
This informational webinar is a must for digital and brand marketers that want to reach customers on every screen. Offering multiple ways for customers to engage with a brand is a critical piece of the new content marketing mix and online video is a crucial tool that gives digital and brand marketers a way to attract and sustain customer attention. If integrated content marketing and video is on your mind in 2013, this is a webinar you don't want to miss.
Steve Rotter, SVP Global Marketing, BrightcoveFor over 20 years Steve Rotter has been helping organizations drive business innovation with technology. Currently, Steve is the SVP of Global Marketing at Brightcove, the leading cloud content services company. Prior to joining Brightcove, Steve was the Director of Product Marketing at Adobe Systems, co-founder and VP of Marketing for Q-Link Technologies, and co-founder and President of Paradigm Research. Steve received his MBA from Northwestern University's Kellogg Graduate School of Management and volunteers on the advisory boards for several non-profit organizations including World Vision and A Childs Right.