The "most impressive insert" award goes to...

Share this article:
The nice people over at Niche Media occasionally send me copies of Trump Magazine, even though I am not anywhere close to meeting their stringent circulation qualifications. And, boy, they must be serving the elite because today, polybagged with the latest issue of Trump, I found the most extreme insert I've ever seen.

It was a catalog. A pink-covered, glossy, embossed-cover catalog -- for DIAMONDS. These people are not messing around. In fact, close to 80 thick shiny pages were covered in photos of diamonds and their happy wearers (taken by none other than noted fashion photographer Nigel Barker).

The company behind the insert is Leviev. Not being a diamond connoisseur myself, I'm not familiar with the name, but I trust them when they call themselves "the leading name in luxury diamond jewelry." It's a very impressive piece -- not what I usually find in my monthly glossies -- and it's especially nice to see right now. I know conspicuous consumption is "out" (for good reason), but I'm happy to see a company spending on nice, printed advertising that aligns with a magazine brand and fits its readers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.