Direct Line Blog

The "most impressive insert" award goes to...

Share this article:
The nice people over at Niche Media occasionally send me copies of Trump Magazine, even though I am not anywhere close to meeting their stringent circulation qualifications. And, boy, they must be serving the elite because today, polybagged with the latest issue of Trump, I found the most extreme insert I've ever seen.

It was a catalog. A pink-covered, glossy, embossed-cover catalog -- for DIAMONDS. These people are not messing around. In fact, close to 80 thick shiny pages were covered in photos of diamonds and their happy wearers (taken by none other than noted fashion photographer Nigel Barker).

The company behind the insert is Leviev. Not being a diamond connoisseur myself, I'm not familiar with the name, but I trust them when they call themselves "the leading name in luxury diamond jewelry." It's a very impressive piece -- not what I usually find in my monthly glossies -- and it's especially nice to see right now. I know conspicuous consumption is "out" (for good reason), but I'm happy to see a company spending on nice, printed advertising that aligns with a magazine brand and fits its readers.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?