December 01, 2012
The patent system needs to be updated and the bickering between manufacturers results in inferior products, hurting consumers and marketers.
October 01, 2012
Even as Congress dawdles and plays political football, privatization of the USPS gains little appeal.
September 01, 2012
Amazon is expanding its nationwide network of warehouses as part of a plan to enable same-day delivery of products to customers—an exciting possibility for consumers, but a daunting one for retailers.
March 01, 2012
Although 2012 is predicted to see historically high commodities prices — affecting both PepsiCo's and Coca-Cola's bottom line — each is committing a significant amount of cost-cutting to an increase in marketing spend in 2012.
January 01, 2012
Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels?
December 01, 2011
Groupon's initial public offering (IPO) last month raised $700 million, the largest IPO by an Internet company since Google's in 2004 generated $1.7 billion. Many are now questioning, in spite of the IPO's success, whether the daily deals site will continue its upward trajectory or if this is simply a honeymoon period before reality sets in.
November 01, 2011
While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople.
October 01, 2011
Yahoo's board of directors fired CEO Carol Bartz abruptly — reportedly via phone call — but not all that unexpectedly. Industry experts predicted a range of options for the one-time technology powerhouse, including selling itself off for spare parts.
September 01, 2011
First, debt-ceiling negotiations in Washington, DC went down to the wire. Then Standard & Poor's downgraded the United States' credit rating, prompting a roller-coaster stretch for the Dow Jones Industrial Average. In response, marketers pondered if the economy was entering the second valley of a double-dip recession, or whether the market volatility was just another bump in a slow recovery.
August 01, 2011
Google has long lagged behind Facebook and Twitter as a social media destination. Google excluded nearly all brands from participating at launch, leaving experts to speculate about the platform's marketing potential.
July 01, 2011
Daily discount king Groupon, fresh off filing paperwork with the US Securities and Exchange Commission to hold an initial public offering (IPO), took its first step into grocery retail discounts last month.
June 01, 2011
Executives from Apple and Google met with Congress regarding the issue, indicating that the privacy versus marketing debate will only become more heated as smartphones gain in popularity.
May 01, 2011
Google began to roll out its latest social tool, +1, in late March in an effort to enable consumers to see what search results their friends and family members recommend. The company also signaled that it intends to incorporate social media information from networks such as Twitter to further influence +1 results.
April 01, 2011
Digital communications platform Skype took its first step into advertising in-app last month, partnering with Meebo to launch display ads for Windows users in the US, UK and Germany. Groupon, Nokia, and Visa were among the first marketers to take advantage of its offer, allowing them to include audio, video and social media tags in each rich media ad, as well as a click-to-call feature.
March 01, 2011
Experts wonder whether the website would put off advertisers who avoid politically opinionated sites. Others pondered why the forward-leaning blog would pair up with AOL, which reached its zenith of popularity more than a decade ago in the dial-up age.
February 01, 2011
Groupon stunned industry observers when it turned down a reported a $6 billion acquisition offer from Google last December. Weeks later, it raised nearly $1 billion in venture capital funding and bought several smaller deal sites around the world.
January 01, 2011
Yahoo, once the king of the dot-com world, continued to downsize staff last month, laying off hundreds of employees.
December 01, 2010
Ratings and data provider The Nielsen Co. told customers last month that it erroneously reported a 22% year-over-year decline in consumers' time spent on some US websites.
November 01, 2010
Advertisers may be salivating over the targeting promise of Google TV, but it is still unclear how and when search engine marketing and advertising will move from the computer to Google TV.
October 01, 2010
Netflix is shifting its focus from mail-order DVDs to streaming video. While the company has not abandoned its mail service, it has introduced streaming apps for the iPad, iPhone and iPod Touch.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
