The Jamaican Dutchy delivers smart marketing tactics

Share this article:

Small business owners might learn a lesson in marketing from The Jamaican Dutchy.

The Jamaican Dutchy is a food cart set up on the corner of 50th Street and 7th Avenue, I discovered it one day on my way to see some execs at BBDO whose offices are very close by. 

The whole surround-sound marketing that was attached to the cart made me smile—which is what good branding should do. There was a flashing billboard providing a web address on the right hand side of the cart and a full TV screen to the front showing concert footage from a Caribbean musician.

During my meeting, Chad Stoller, EVP and director of digital strategy for BBDO North America, instantly recognized to whom I was referring to when I recalled the effective marketing tactics The Jamaican Dutchy—or O'Neil—has employed. 

I was still thinking about it when I returned to the office, so I typed in the web address, www.thejamaicandutchy.net to satisfy my curiosity.

Visitors are greeted by the song “I Can See Clearly Now,” which furthered my enjoyment experience with the Jamaican Dutchy.

The site provides such details as daily specials and catering opportunities:

“We can bring the Jamaican Dutchy to you.  We can cook and serve the food from our cart at any event (backyard parties, family reunions, BBQs, baby showers, birthday parties, etc.).  You bring the people and we will bring the food.”

The next time I am on 50th Street and 7th Ave.—I will be sure to stop and shell cash for some food—and say hello.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...