The Most Interesting Man in the World

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The Most Interesting Man in the World
The Most Interesting Man in the World

To fun, or not to fun, that is the question: Whether 'tis nobler in the mind to suffer the slings and arrows of outrageous dullness—or to take arms against a sea of requirements, and by opposing, end them?

There's always pressure for results in business, and a seriousness regarding how marketing can and does make a difference. Does this mean that we should take ourselves seriously or even, perhaps, too seriously? “To grunt and sweat under a weary life.” There's pressure for lift, ROI, hits, likes, shares, and a thousand other KPIs. I like to think we can work hard and take marketing seriously but have fun at the same time. I suppose there's risk to brand, let alone life and limb, in tongue in cheek. “Ay, there's the rub.” But, I also find that when fun is injected into work or is just naturally part of it, results can actually improve.

“Be all my sins remember'd.”

But what do you think? I'd love your opinion. Please click here to answer a few questions. Results will be published and lead to another video, or my untimely death. Apologies in advance to the Bard.

John Sisson is president of Universal Wilde. Learn more about Universal Wilde via the company's 
blog and read more from John in The Inside Scoop. Follow John on Twitter at @JohnSissonUW.

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