Let's examine one of the country's most well-known brands, AARP, and end our discussion of "the new direct" by exploring the integration of social media into today's direct marketing campaigns.
The definition of "direct marketing" is changing. BlueCross BlueShield is a brand that understands that.
The long-standing definition of direct marketing can just be tossed out the window. The journey from brand to direct and back.
How can leaders build sustainable cultures and business models? Have a purpose.
A little bit of hype, a dose of intrigue, and a healthy portion of engagement can help any brand in the quest to revive their image and get in front of new fans.
What the new focus on what gay players mean to marketers and pro sports.
How do you determine the best way to engage with each customer—especially when you have thousands or even millions of customers?
Big Data can't singlehandedly deliver all it promises to marketers. This is especially true on Facebook.
Having a beautifully designed website works wonders for impressing your visitors and feeling good about what was created—but does it drive sales?
How do you make your company stand out when its competitors are big names like Google, Microsoft and Apple? Prezi's head of marketing was faced with this very challenge.
While social media should certainly play a key role in the modern B2B sales process, social alone won't solve all the woes of today's sellers.
Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive.
The playbook for turning data science into business growth.
At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.