Too often we move on to the next lead generation campaign before the previous one has realized its full potential. Here's why that's a bad idea.
Despite all the strides we've made in data science, many brands still segment their customers using very broad strokes. But that needs to change.
You need to protect your business from the vicissitudes of the changing search landscape. Here's how.
While content is an essential part of any comprehensive marketing strategy, it's not a magic bullet—nor will it solve all of your marketing woes.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
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Multichannel marketing isn't a new concept. What is new, however, is advertisers' understanding of the value of multichannel marketing.
Transparency and authenticity in social media is a must to build customer trust. This means embracing criticism and managing it.
If you're a retailer with a PLCC and not a loyalty program, you are leaving money on the table.
As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.
Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.
Consider these factors when designing and delivering rich content and user experiences over mobile.
Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.
With YouTube as with life, sometimes the hardest part is just showing up.
ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.
Optimize on-site performance and you'll drive better user engagement—which has a domino effect on conversion and revenues.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.