It's no longer all about structured data held in the most obvious transactional databases. Data is being collected all the time, but it's not always used to its full potential.
How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.
With so many pitfalls on the road to app success, brands need to take a step back and first ask themselves if they even need an app to begin with.
We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
How can companies better protect and enhance the performance of their native mobile apps? Consider the following.
Each customer will take a different journey—just like snowflakes, no two are alike. The key is to create an optimal set of potential experiences for them, whichever path they take.
The holidays: It's the most wonderful time of the year. It's also the time of year when marketers and retailers are heavily focused on driving all-important revenues. They have to be.
To take advantage technology, companies need to find a way to bridge the gap between CIOs and the evolving role of CMOs within an enterprise.
With a set of standards and processes in place, you can spend more time on what you are here to do: ideate, iterate, and create.
Looking for an enjoyable way to spend an afternoon while supporting your community and the economy as a whole? Go shopping.
The days of Facebook being only an affinity or engagement platform for advertisers are, thankfully, coming to an end.
Let's take a look at some buzzworthy updates to top social media sites to see how they can impact the way you market your business.
Persona marketing can be a tricky science. Luckily, there are tools and methods out there that can help us determine which attributes to select. It's called data.
How to walk the walk, and gobble the gobble, when it comes to delivering your brand message.
Marketers must learn how to integrate Big Data and automation with their own creativity—and at the intersection of algorithms and creativity lies testing.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.