Merkle hires fundraising GM from American Cancer Society

Share this content:
Merkle has appointed Angie C. Moore as SVP and GM for its fundraising services group.

Before joining Merkle, Moore was the managing director, constituent relationship management, for the national office of the American Cancer Society in Atlanta. Prior to that position, Moore was at the Arthritis Foundation, most recently as group vice president, customer relationship marketing.

"Constituents continue to focus more and more on the financial accountability of charities and whether their expectations are being met overall with the relationships they have with the organizations they support,"  said Moore, via e-mail.

"While nonprofits are trying to secure budgets for the coming 12 months, they must also focus more heavily on not just fundraising revenue retention – they must choose to focus on retaining their relationships with their donors. This means focusing on the donor experience and meeting expectations to secure both short-term and long-term commitment from these constituents."

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in The Inside Scoop Blog

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here