Megawoosh viral video is mega hit, but will it sell software?

A cool stunt video featuring a wetsuit-clad man gliding down a waterslide in the German Alps, becoming airborne, and landing in a kiddie pool has gotten 1,730,257 hits since its release on Aug. 3 on YouTube. In fact, in the time it took to write this blog post, it got 13,323 more hits.
Turns out it’s a marketing stunt. The viral video was created for Microsoft Germany for its Microsoft Office Project 2007 software by MRM Worldwide, according to NewTeeVee.  NewTeeVee also said MRM Germany CEO Alexander Ewig confessed to his company’s involvement in a press release, saying, ““We developed Megawoosh as a viral campaign for Microsoft Germany.”
The original poster, Bruno Kammerl, calls it “the biggest waterslide on earth.” The elaborate stunt looks real, but it is really the product of clever editing. Microsoft is not identified on YouTube, but once you go to Kammerl’s Web site, you see the Microsoft Germany banner.

The video has gotten a big boost on Facebook – two different friends posted it – and was obviously seeded across the Web by its makers. It has certainly succeeded as a viral video, going far beyond the German market it was intended for. Does it sell software? I’m not sure. But it sure is fun to watch.
You must be a registered member of Direct Marketing News to post a comment.

Next Article in The Inside Scoop Blog

Sign up to our newsletters

Latest Jobs:

Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

Featured Listings



SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...