Hello and welcome to our DM creative discussion

Welcome to DMNews Indirectly blog. We launched this blog after hearing so much from the agency creative community around the 31st John Caples International Awards, which DMNews helped host on March 19, and our premier edition of the Agency Business Report. 

Bookmark this site because it will feature regular updates from DMNews staff as well as creative directors, art directors, account managers and senior leadership at agencies throughout the US - on how the changing business of agency creative and the way that new technology and new ideas are meeting the challenges of today's marketplace. 

But to make this blog really special - we need some help from you! Please contact Kevin.McKeefery@dmnews.com if you are interested in becoming a guest blogger. Include a little bit about yourself and your topic of interest. 

This blog was named Indirectly for a reason. Often, in order to solve a problem, one has to think outside the box to get a solution. In this economy, we are often asked to challenge our preconceived notions. Below is my favorite example of how we are often trapped by our own "rules." 

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...