Health care reform campaigns proliferate

Share this content:

It appears that the Obama administration’s proposed healthcare reform may be one of the best things to happen to the marketing industry this year. This conclusion is based on an entirely informal survey (I looked at a bunch of press releases) which revealed that quite a few campaigns have launched recently both for and against the proposed reform. This is noteworthy in a year when marketing is down across every medium.

The Teamsters, in what they are calling an “unprecedented union effort,” are campaigning for health care reform with a new Web site,, an ad campaign on state blogs and online publications, call-in days, e-activism and events planned throughout Congress’ August recess.

Then there’s the newly formed Better Government Association, which says it has hired the best marketing experts in the world and is launching a comprehensive national campaign to “persuade the public to turn against the socialized policies, including national health care, of the Obama Administration and Congress.”

The campaign will include TV, radio, newspaper, Internet and direct mail.

Another campaign, from The Cato Institute, seeks to inform consumers how free-market reforms, increased consumer choice and energized competition – not more government control – improve health care's quality and affordability. The effort includes outreach through national newspapers and radio stations and a new Web site.

These efforts join Health Care for America Now’s $40 million campaign and The Enough Is Enough Campaign for Health Care Reform, among others.

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

Loading links....

Next Article in The Inside Scoop Blog

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here