E! News launches digital out-of-home effort

Share this content:

E! Entertainment Television is the latest marketer giving digital out-of-home media a try with a new campaign intended to drive viewers to its weeknight news program E! News.  

Last month, Arbitron released its Out-of-Home Digital Video Display Study and found that 67% of Americans surveyed recalled seeing a digital out-of-home video screen in the past month. With numbers like that, other marketers are likely to follow suit.

The E! News campaign will take advantage of the flexible electronic billboard medium, which has real-time information delivery capability, to create topical messaging showcasing the stories that will be featured in that evening's E! News program.

“With Clear Channel's digital out-of-home network, we can engage viewers in some of the highest-traffic areas throughout the entire day, including just ahead of air time to drive tune in.” said Annemarie Batur, VP, marketing and advertising at E! Entertainment Television, in a statement.

The campaign, which was developed by MediaVest, will run on Clear Channel Outdoor's national digital billboard network for eight weeks, beginning September 7. The campaign will run on more than 125 electronic displays with an aggregate daily circulation of almost 10 million.

Loading links....

Next Article in The Inside Scoop Blog

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here