Caples in Cannes

Though I’m writing this in rainy New York, it’s refreshing to see some familiar faces over in the sunny South of France.

BMF’s Ted696 Project for Australia-based client Lion Nathan was awarded gold at this year’s Caples Awards, and it’s no surprise they received the same distinction over at Cannes. The breadth of international participation – 104 countries sent in brown-bag entries for the Toohey’s Extra Dry – made this a special one.

Unfortunately Cannes lacked the “courage” to recognize AIM Proximity’s iPhone Jonny campaign, done for New Zealand’s Yellow Pages and voted by Caples judges as winner of the year’s Courageous Client Award. Maybe if iPhone Jonny slept outside Cannes three days in advance like he did for the first iPhone he would have medaled instead of being only shortlisted. Hopefully next year there’ll be an app for that.

Also shortlisted was Rapp New Zealand’s No one will know you are gone campaign for client Telecom New Zealand. The title is a bit of a misnomer since the creative-everyman inflatable body-double was awarded gold in Caples’ Integrated category but was noticeably missing from the Cannes podium. 

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