The greening of print outsourcing
With an increasing number of organizations focused on conservation and protecting the environment, those who currently outsource or are contemplating outsourcing their mail and print distribution operations should take note: It's easier and more cost-effective being green.
Consider the following and you'll see how businesses can still be eco-friendly while both controlling costs associated with printing and distributing documents and optimizing their business processes.
Converting to print-on-demand, which involves printing only materials that are needed when they are needed, saves paper and the energy used to print and transport large volumes of brochures, collateral, catalogs, etc. from one place to another. Significant savings can also be achieved by not warehousing materials or printing in bulk because print eventually becomes outdated. Info trends reported in 2003 that on average, 12.6% of print becomes obsolete before it is even used. Also, rather than shipping millions of mail pieces to one central location and distributing the materials from that location to other multiple destinations, send documents electronically to a printing facility close to the recipients, then have the items delivered locally.
Targeted communications have proved that less is definitely more by delivering better results than mass mailings while saving paper and the fuel needed for transportation. Recipients are only given information relevant to their needs rather than an abundance of materials they cannot use.
The Web can be effective as a complementary channel to direct mail. A simple mail piece becomes a highly effective solicitation tool when it drives customers and prospects to a Web site for additional information.
There is much that can be done to conserve the environment while conserving costs. Even simple ideas such as creating a mail piece with smaller dimensions, using a lighter weight paper and using smaller fonts and other design considerations can have a tremendously positive impact on the environment. In the end, your company's bottom line will thank you — and we can all breathe a lot easier!
Stacy DeWalt is VP of vertical market development and marketing. at Pitney Bowes Management Services. Reach her at firstname.lastname@example.org.