The Gap Expands Service Into Same-Day Delivery

Share this article:
Through a delivery test that seems to liken it more to being a pizzeria or Chinese restaurant, casual retailer Gap is testing a same-day delivery service through 1-877-Gap-To-Go in New York and the Hamptons.


With calls routed to a centralized Manhattan office and answered by a live agent, the program is providing Gap with a convenience driven point of difference. Actual menus featuring clothing wear for men and women are issued in-store and changed every four to six weeks.


The company would not disclose what level of call volume the test has generated. The program prompts customers to call in or fax orders, through 1-877Gap-2-Fax, or to place orders through the web at www.gap.com. Orders are processed for delivery within a one or two hour service time and are handled by a third-party courier service.


"We like to think of Gap as easy and this is as easy as it gets," said Michael McCadden, executive vice president, marketing for the San Francisco-based retailer.


The company would not disclose what level of information might be used for tracking the success of the service and just how the company may use customer names. Orders are accepted with payment by either American Expresss, Discover, Master Card or Visa.


Gap got word out on the offer through in-store greeters throughout its 27 Manhattan stores and Bridge Hampton store. Greeters that donned bicycle helmets to kick off the summer-long program which started June 9. The test that may lead to other markets based on results, the company said in a prepared statement.


The current menu features about 20 items ranging from t-shirts and hooded sweatshirts to boxers and backpacks.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.