The Forever stamp unveiled at NPF

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WASHINGTON - The U.S. Postal Service unveiled the Forever stamp at the National Postal Forum here.

In its rate decision announced on March 19, the Governors approved the Forever Stamp, which would be good for sending First-Class mail no matter how much - or how often - the cost of a postage stamp goes up.

The value on these stamps will always be the one-ounce letter rate and can be used for any future one-ounce letter mailing without extra postage.

"Who said nothing lasts forever?" said John E. Potter, USPS Postmaster General and CEO, who unveiled the image at the Washington Convention Center. "The Forever Stamp is a consumer innovation guaranteed to deliver unprecedented convenience and value to our customers. It's good forever."

The image on the face of the stamp is a Liberty Bell, and Mr. Potter said it was selected because it resonates as one of the nations' most prominent and recognizable symbols associated with American independence.

Beginning April 12, the Forever Stamp will be available at ATMs in sheetlets of 18 or in booklets of 20 at www.usps.com, by calling 1-800-STAMP-24, through Post Office vending machines, at Automated Postal Centers and in Post Office lobbies nationwide.

Once prices change on May 14, the Forever Stamp will remain on sale at the 41-cent First-Class once-ounce letter price until the next price change.

The Forever Stamp will then be available at the new price.

"I think it's a problem for people when prices change, and I think this will take a lot of the pain away," Mr. Potter said. "It's going to be even more [challenging] in the future since under the new law we can raise rates each year."

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