The Finish Line Chooses Responsys

Share this article:
The Finish Line Inc. has selected online direct marketing firm Responsys' platform to manage and implement personalized, permission-based one-to-one marketing programs, Responsys said yesterday.


The Finish Line, a specialty retailer of men's, women's and children's brand-name athletic footwear, apparel and accessories, will use Responsys Interact to plan, execute, measure and optimize personalized permission-based marketing activities.


"After evaluating several vendors, we chose Responsys because we found it to be the most flexible high-end solution," said Scott A'Hearn, marketing manager at The Finish Line, Indianapolis.


"Responsys Interact's tracking software and analytics were especially appealing to us, as was the potential for advanced personalization. We're very pleased with the results to date."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.