The Fawcett Society Uses Mailvivo E-Mail for Women's Rights

The Fawcett Society, a Women's rights charity, tapped e-mail marketing provider Mailvivo for its online marketing effort.

The Fawcett Society, London, wanted to test its e-mail newsletters and used the Mailvivo platform to help. First, the nonprofit sent out survey e-mails to its constituents to find out how to improve the mailing.

Mailvivo, Leatherhead, Britain, lets the marketer create, deliver and track a regular e-newsletter with updates and information on the work the charity is doing to promote women's rights.

The Fawcett Society is currently working on campaigns for equality between women and men in the UK on pay, pensions, poverty, justice and politics.