Direct Line Blog

The Everyday Wonder Woman

Share this article:
The Everyday Wonder Woman
The Everyday Wonder Woman

When Christine Osekoski, publisher of Fast Company, took the podium at the inaugural Direct Marketing News Hall of Femme event in New York City today, she informed the audience that women of marketing have come to a crossroad.

“We can be our worst enemy...,” Osekoski says. “[Or], we can focus on our accomplishments, our creativity, and our own ideas.”

To illustrate how today's women can continue to lead the marketing industry, Osekoski revealed the three legs that uphold her stool of success.

Collaboration:

The female marketer of today is nothing short of an everyday Wonder Woman. Osekoski encouraged the Hall of Femme attendees to “combine forces” and use their super-power achievements and knowledge to enhance other women's lives.

For example, Osekoski cited how Girl Scouts CEO Anna Maria Chavez is collaborating with influential female mentors, including actress Tea Leoni, to promote the Girl Scouts' “To Get Her There” campaign: a program dedicated to helping young women develop leadership qualities and become more involved in the science and technology fields.

Inclusiveness

Keeping the creative components of marketing organized can be a “messy process,” Osekoski said. However, she urged marketers to make room for both male and female marketers to focus on the company's creative briefs, missions, and goals.

Mentorship

Whether communicating in-person or via the Twitter-sphere, Osekoski said all of her conversations have been “interactions with a purpose.” Various male and female mentors sprouted from such purposeful interactions. Alpha Media Executive Chairman Jack Kliger, former Time Inc. CEO Jack Griffin, and Cisco Chief Technology and Strategy Officer Padmasree Warrior were among the top three advisers on Osekoski's list.

For example, instead of striving for balance in her life, Osekoski said Warrior taught her to focus on happiness. “She doesn't believe in the word balance,” Osekoski said. “Balance means you constantly have to choose.”

So what was Cisco's CTO's secret to happiness? Ironically, a ‘digital detox' that includes disconnecting from the iPhone.

“Padma's words to me were just causal words at a dinner, but they were words of a mentor. They were words of a coach.”

As Osekoski wrapped up her speech, she asked the audience a simple question: “Is it our obligation to only help other women, or to be leaders of inclusiveness?”

The Fast Company publisher concluded that it was time to end the boys versus girls' playground battle and to make room at the marketing table for both male and female marketing achievements.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.