The DM Days keynote luncheon has many disappointed
The keynote luncheon at the DMA’s DM Days conference and exhibition could have been better.In fact DM News’ editor-in-chief said, “The only good thing that came out of the keynote was the chicken.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.
A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing.
