The day Brangelina destroyed e-commerce

Share this article:
Angelina Jolie
Angelina Jolie

The debate over whether consumers prefer to shop online or by catalog was dealt a decisive verdict this week. Intellectual luminary Angelina Jolie came down hard on e-commerce in a rather frank discussion with USA Today about such weighty topics as the Bosnian War, child adoption and Billy Bob Thornton's disgusting blood.

When asked if she did her Christmas shopping online, Jolie brought the digital world to its knees with the following judgment:

“Brad and I were on Amazon.com for the first time a week ago. But we got lost. After an hour, we just shut it off. My brain is too scattered and the wires go in different directions. I'll stick to catalogs.”

Somewhere Jeff Bezos is in the fetal position, sucking his thumb, wondering if he should have stuck to lemonade stands.

For those of us who actually do our own Christmas shopping (as opposed to Brangelina, who hire a supervisor to hire a maid to hire a servant to order from the most-recent LL Bean catalog) the National Retail Federation released some interesting numbers this morning regarding standard shipping deadlines for Christmas delivery.

According to the NRF, 87% of retailers' standard shipping* deadlines for Christmas delivery will expire before or on Tuesday, Dec. 20.  More than 5% of retailers will offer upgraded expedited shipping promotions up until Dec 23. Ninety-five percent of free standard shipping promotions will expire on or before Dec. 20.

But who cares, right? Amazon is too confusing.

I'm going to go now. My brain is too scattered to continue typing.

*Standard shipping does not include the Pursat region of the Kingdom of Cambodia or the Lindi Rural region of The United Republic of Tanzania.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.

What (Truly) Matters to Millennials

What (Truly) Matters to Millennials

A recent study reveals the things that millennials really care about—and what moves them to make a purchase.

The Long, Hard Road to Marketing Sophistication

The Long, Hard Road to Marketing Sophistication

If there are times when you feel like you're way behind on the customer journey, well, you probably are. But so is nearly everyone else.