Marketers rely on rich customer data in order to better sell relevant services and products. But how do customers feel and what are the potential risks for brands that are careless with personal data?
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Marketing and IT come together to fight for customer-centric initiatives.
As customers' demands increase, so must marketers' digital skill sets and budgets.
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
