The Classical Group Signs Agreement with HMC

Share this article:
The Classical Group said yesterday it selected Hospitality Marketing Concepts to design and implement a private-label membership program for its hotels properties.


HMC is based in Newport Beach, CA, and provides travel industry membership and database management programs. It has developed and implemented more than 5,000 hotel membership programs over the past 18 years for upscale hotels and hotel groups around the world


Classical is a division of the N. Daskalantonakis Group, a Greece-based company.


Under the agreement, HMC will create and implement a paid membership program that offers recognition and benefits at four of Classical's properties : The Athens Acropol and the Omonia Grand in Athens, the Filoxenia Hotel in Kalamata on the Peloponnesos and the new Plaza Spa & Suites in Rethymnon on the island of Crete.


The program will offer members special room rates, complimentary nights, room upgrades and other offers such as unlimited free dining at any of the managed hotel restaurants when accompanied by one or more paying guests.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.