The City Club of Cleveland Picks Optiem for E-Mail

Share this article:
The City Club of Cleveland has chosen permission-based e-mail marketer Optiem to manage its membership communications.


The City Club is a 1,200-member free speech forum that features weekly programs on various topics.


Optiem will provide The City Club with customized e-mail services and manage the organization's e-mail newsletter.


"Speed of communication is critical to our success," said Amy Robinson, the group's marketing manager. "When a member of the president's cabinet scheduled a forum with nine days notice, we did not have the time to produce and mail a physical flier."


The City Club was founded in 1912 and is the oldest continuous free speech forum in the country. Speakers have included presidents, Supreme Court justices and actors.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.