The challenge of monetizing YouTube, Facebook and beyond

Brand marketers have been embracing social networks such as YouTube, Facebook and Twitter, but not all is clear in terms of return on investment. I've heard a lot of marketers say that it is not always about directly making money, as there is a value in allowing consumers to communicate with a brand in whatever channel they should choose. After all there is branding power by having a presence on these sites that see huge numbers of traffic and site spent on the site. Still, everyone is mulling if these channels will prove profitable, especially YouTube, which recently began featuring ads. The NY Times has a good piece today on the challenge of making it work financially.

http://www.nytimes.com/2008/12/14/business/media/14digi.html?pagewanted=1&_r=1
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...