The challenge of monetizing YouTube, Facebook and beyond

Share this article:
Brand marketers have been embracing social networks such as YouTube, Facebook and Twitter, but not all is clear in terms of return on investment. I've heard a lot of marketers say that it is not always about directly making money, as there is a value in allowing consumers to communicate with a brand in whatever channel they should choose. After all there is branding power by having a presence on these sites that see huge numbers of traffic and site spent on the site. Still, everyone is mulling if these channels will prove profitable, especially YouTube, which recently began featuring ads. The NY Times has a good piece today on the challenge of making it work financially.

http://www.nytimes.com/2008/12/14/business/media/14digi.html?pagewanted=1&_r=1
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...