McCann Lowe’s goal was to create a banner campaign that was both simple and practical. The interface is easy-to-use: Users click on the banner, upload a file up to 2 gigabytes in size into the car’s virtual trunk, enter any email address and a digital Opel Movano transports the file to the specified inbox.
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A growing number of marketers are making digital marketing a top-shelf priority.
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Sales attribution is imperative for a company and its growth.