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The Banner That "Carries Your Stuff ... Across the Web"

McCann Lowe’s goal was to create a banner campaign that was both simple and practical. The interface is easy-to-use: Users click on the banner, upload a file up to 2 gigabytes in size into the car’s virtual trunk, enter any email address and a digital Opel Movano transports the file to the specified inbox.

The Movano web banner serves double duty as an advertising vehicle and a file transfer device.
The Movano banner is similar to other secure online file sharing services such as YouSendIt or WeTransfer.
Released in October, the banner “transported” more than 5,680 files across the globe in its first month online.
At first, it looks like any other banner.
Users click on the banner, upload a file up to 2 GB in size into the car’s virtual trunk, enter any email address and a digital Opel Movano transports the file to the specified inbox.
Once the file is uploaded through the banner, the addressee receives an email to access the download,
Discover the game. Click here.
The Opel Movano itself.
The interface is easy–to–use.