The (5%) rewards of blogging...

Share this article:
Advanta has released a new Platinum Business Card for Online Marketers, offering cash back rewards for a variety of Web-focused activities.
The card caters directly to bloggers, online marketers, Web site operators, etc. by offering 5% cash back on the first $1200 spent in "bonus categories," said categories being: online PPC advertising, eBay fees, Web site hosting, shipping, USPS, computers and office supplies, cellular services and gas. Other purchases can earn 1% cash back. Cardholders can also choose to receive travel rewards, if cash isn't really their thing.
I'm curious to see how Advanta will market the card. Will they take the traditional credit card route and send out a direct mail campaign, or, since they are looking for online-savvy customers, will they stick to a Web-based campaign?
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...