Direct Line Blog

The (5%) rewards of blogging...

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Advanta has released a new Platinum Business Card for Online Marketers, offering cash back rewards for a variety of Web-focused activities.
The card caters directly to bloggers, online marketers, Web site operators, etc. by offering 5% cash back on the first $1200 spent in "bonus categories," said categories being: online PPC advertising, eBay fees, Web site hosting, shipping, USPS, computers and office supplies, cellular services and gas. Other purchases can earn 1% cash back. Cardholders can also choose to receive travel rewards, if cash isn't really their thing.
I'm curious to see how Advanta will market the card. Will they take the traditional credit card route and send out a direct mail campaign, or, since they are looking for online-savvy customers, will they stick to a Web-based campaign?
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