*Thane Makes Another International MoveLAS VEGAS -- Thane Inc., Toronto, yesterday announced the launch of Thane Direct Canada Inc, here, at the ERA's 10th Annual Conference & Exhibition.
The move will put them in direct competition with Canadian based industry heavy weight and Tae-Bo marketer Northern Response, Ltd.
Thane Direct Canada will be responsible for bringing all forms of direct response television marketing as well as non-direct distribution through retail, credit card syndication and catalogues.
Heading up this new Canadian wholly owned subsidiary of Thane Direct, the company's international arm, will be Patricia Booth, who will serve as vice president/general manager.
"We launch our newest division with the immediate ability to thoroughly cover Canadian direct and retail marketing on behalf of product partners in the U.S. or around the world who are looking to effectively penetrate the Canadian marketplace," said Amir Tukulj, Thane Direct President/COO.